Stussy x Neighborhood x Nike Project

Taking name and inspiration from a secret surf spot in San Pedro, California, known for its biker clubs and its punk rock, surfing and skateboarding history, Nike, Stussy and Neighborhood present the Boneyards footwear collection. The partnership, which has been over a year and a half in the making centers around two of Nike’s basketball legends, the Nike Blazer and the Nike Terminator.

“Paul Mittleman from Stussy was planning the apparel collection with Shinsuke Takizawa from Neighborhood and because of the historical connection, suggested a three-way partnership for footwear as all of the brands together, make sense,” said Nike’s Fraser Cooke.

The team, working with Nike Design Director Jesse Leyva, first identified the Nike Blazer and Terminator as the two shoes best suited to the project. With all three brands sympathetic to each other’s needs and design processes, Stussy then worked on the Nike Blazer while Neighborhood took on the Nike Terminator. Color schemes were drawn from the juxtaposition of a grimy little surf spot and a family beach found at San Pedro. “Being important to be on the harder, darker side, colorways were based around a black foundation with color pops” said Paul. The shoes – in red, blue, and white – reference colors similar to the Nike Jordan 1, the basketball icon that was adopted by the skate community in the 80s, a palette now known as signature Nike colors.

Boneyards is an actual, physical place. However, over the course of putting the collection together, it became a fantasy for the design team, a metaphor for creativity and building. San Pedro’s history and culture became an inspiration that influenced their design and graphic language.

“It's been a true group effort based on friendship and a shared vision, and I think the result is very natural and compliments their Boneyards apparel collection perfectly” said Fraser Cooke.

The Boneyards x Nike Blazer and Nike Terminator will be available this summer, each in three colorways each at select retail accounts.

PICS OF THE TERMINATORS AS THEY COME TO HAND.

info source:sneakerfreaker.com